One could launch an aggressive campaign on the merits of travelling in India, but as things stand, it would have to be cloaked in omissions, half-truths, and exaggerations, and though it may well work initially, in the long run it is bound to boomerang and harm the very cause that it set out to support. So in this final section of my presentation, let me update you on some of the workstreams focused on people solutions. Quality Industry gives us sustainable growth that is innovative, productive and manpower-lean. But the global economic outlook remains weak and uncertain. It also helps to reduce the and making the air cleaner. The City is the oldest and one of the most famous districts.
People from the developed country go for tour in the developing country however people from developing country cannot go for tour in the developed country because of the low economy status. Pollution in India has hit the Indian tourism industry to a great extent for example, effluents from the Mathura Refinery is affecting the marbles of Taj Mahal in Agra because of the negligence of concerned authorities. Travelling enlightens and also relieves us it helps us to refresh ourself and to also make it a learning experience Travelling as a means of education : Travelling as a means of education means an educational trip is very useful. In order for this to be successful, we need your help and certainly your continued feedback and input. The fact is that moving from place to place is really fascinating. Have we put our country in order? However, there are lot to be done in order to improve the prospects of tourism in India to attract more tourists to give foreign tourists a memorable experience like never before anywhere else in the world. As these efforts will be enjoyed by both tourists and locals, our initiatives are therefore supported by a whole-of-government approach, as part of the Smart Nation initiative.
The pull factors play a significant role to make the destinations more attractive and tourists value their interests towards the culture and heritage. There are many shortcomings that are to be corrected by the ministry of tourism, so that the tourism industry will grow and make profit. Indian tourism is highly affected by the terrorism, insecurity and pollution in the country however, sincere efforts by the government of India are continued in order to develop the Indian tourism industry. At the end I want to say that travelling and tourism, in spite of all disadvantages, are becoming more popular because they are the best forms of spending our free time. Introduction India is the country of diverse geographical regions.
Hey friends, let me say some nice words about travel and tours. Thanks to the contribution from this effort, we managed to grow leisure visitors by 2% in 2015, although business visitor arrivals and overall spend was negative. They overcharge them for the same things they locals buy at cheaper rates. They might go nearby to the beaches in Goa or a bit further to islands like Maldives, Andaman and Nicobar Islands or even internationally famous beaches like the famous Bondi Beach in Australia. Therefore, travel and tourism hold the position of extreme significance in our daily lives. Tourist destinations also need some advancements of facilities such as availability of proper environment, luxurious hotels, car service, 24 hrs electricity, clean water supply, etc in order to attract more tourists and difficulty free travel and living.
Quality Visitors give us the best returns in terms of economic contribution. However, together with the various positive effects of the tourism in the country, there are various negative effects also. Experience exotic India live like a maharaja in the rich ambiance of royal forts and palaces that are now heritage hotels; luxuriate in the serene beauty of a coral island with its turquoise lagoon; participate in the exuberance of a village fair or a colorful festival. There is scope for us to have more events that will be a hit with families. Making Country Tourist-Friendly Before trying any other for improving the tourism in India, we first need to make India tourist-friendly. The other customer segments we have identified are: families with young children, working millennials and active silvers. Tourism in our country is the source of new jobs to many people and revenue to the country.
Because of the technological advancements everywhere, tourism has been very easy to any country. To attract tourists from abroad, the government of the country needs to invest some money in making tourist destinations attractive, safe and secure for the tourists. Together with other attractions and events like the festivities and light-up along Orchard Road at that time of the year, we can strengthen our position as the go-to leisure destination for families. This push into secondary cities served us well in 2015 and we will press on with this effort. Or else at least try speech in front of the mirror. We are partnering with Kakao, a well-established digital player in the market, to deliver compelling and relevant visitor experience on Singapore's offerings. The value of that country increases and the world has a positive thinking about that region.
With this I begin to that which has huge relevance to the topic I am going to talk about. This story of us, of Singapore, is the one that we want to tell. For the tourist attraction from abroad, the Indian government need the funds to invest in making the tourist destinations more attractive, safe and secure for the tourists. My colleagues in Marketing have been consulting and brainstorming with marketing professionals and industry members about how to sharpen our marketing approach. So far, in 2016, we are off to a stronger start, with visitor numbers growing 12.
This results in a downward stream of cultural influences that in cases have proven to be detrimental, as they were not in cohesion with the environment, economy and culture of these hosts, who cannot in that same capacity exchange influences. India is the right place for the historical and peaceful scenery visits. If we see the tourism in India, it is the second largest earning source of India through the foreign exchange by foreign tourists. The advantages of tourism are more than our imaginations. On the other hand, there are people who prefer a laid-back destination when looking for a beach holiday. Medical tourism in the country provides great level relief, safety and security to the tourists which will regularly improve the tourism in the country. For potential employees and their families, we need to aggressively promote the promising career opportunities in tourism.
Tourism is one of the biggest and fastest growing industries globally, its benefits and the challenges, keenly observed by governments affects the economic, socio-cultural, environmental and educational resources of nations. If we analyze the level of tourism in the country the question arises that what we do to promote tourism in our country. As we all know that our country is one of the oldest countries of the world. Because of being rich with people of many religions and languages, our country is full of diversity in handicraft, folk dances, fairs, festivals, music, classical dance, dress, eating habits, living style, languages, etc which gives rise to the will or desire in the heart of worldwide people to see India. People who love to see the strange things in India can go to visit Khajuraho temples having magnificent arts of the early medieval period telling the history of India.
We are compelled to travel often because of family functions, meeting friends, and attend official duties. Last year, the principal of my school organised an educational trip. Try to have an inspiring, positive, euphoric conclusion. They can select any speech given below according to their class. I would like to speech today at this occasion on the topic of travel and tourism in India. We hope that in painting our vision for what technology can do for the tourism sector, you have been inspired to join us in making this vision a reality. The balmy weather is an ideal time for you to go century hopping in romantic cities studded with medieval forts and palaces.