Omg Dee, we need to be best friends. If someone were to ask you about your business today, what would you say? You can even include a brief anecdote that demonstrates your corporate philosophy. Use a real picture of you and your team, preferably with your clients. Instead of focusing on boring details or just mailing it in, they use their content to capture their. Make it interesting and informative to convert visitors into customers.
What are their wants and needs, their objections and hot buttons? The best way to keep up is by subscribing. The company tells that story and includes photos, as well as references some of its current charitable endeavors in Africa, on its About Us page. Love the tips you shared in here, especially the last one. After reading this post I noticed that I never fully finish reading those sections no matter what website I am browsing. Be sure to detail your credentials and experience, including the most relevant information that will help people get to know, like and trust you. About Us pages have a tendency to stump people. Storytelling helps add context to the goals and mission of your online store, and makes the copy here more enjoyable and interesting to read.
Despite what your high school English teacher may have told you, writing in formal third person language is dry and boring. If you target new markets, develop new applications or add key people to your team, those might deserve mention on your About Us. Here are three popular articles of mine you might like: 1. Learn from the best with our article on Tortoise Supply's and. Use social proof that is genuine and means something to your audience. Maybe they're not convinced that your product is the best fit, or maybe they wonder if a competitor—another blog, perhaps? The social proof which comes with a third party endorsement cannot be overstated. Be conversational in your copywriting.
Do you want more subscribers? So how do you write a page about your company that will engage your audience? On her About Us page, we told her story of immigrating to the U. Is there a more emotional story you can tell? And for those who are already well into their own story, it might be worth taking a look at your analytics to see if new visitors are regularly stopping by your About Us page. Consider your target customers as you write your About Us page. Our mission is to be the best in our industry. Hunt is the author of the recently published. But consider the incredible success of Facebook, Google+ and LinkedIn. Madison believes mindfulness in the workplace is key to success, a tenet she lives out through her interests in yoga, meditation, gardening, and painting.
Instead, focus on coming across as approachable, friendly, and engaging. Sample About Us Pages The essence of how to write an About Us page is to make your content engaging and interesting. I thought our About Us page was pretty good till I followed your advice and read it out loud. One way of doing this is telling a story your audience can see themselves in. How you go about crafting your cards.
A visitor to your website wants to know a real human is behind this business. In other words, all three of the examples below are correct, and you can choose the style that you like best. Since you can find information about anything and everything on the internet, I started my search. And it makes you approachable. Can you see how mentioning corporate missions like these will help visitors to know your company and want to do business with you? Hope you could check it out Shawn! Got some interesting stats that reflect well on your business? Before we move on to our last tip. Make the page very clearly about you in the strictest sense: who you are, who you serve, what you do, and why you do it.
These can then be developed into paid jobs for more extensive, re-occurring jobs. Mine your live chat logs, emails, customer service calls, in site search, and especially customer product reviews if you have them. Keywords and phrases are the most common words and phrases that your target audience will use to search for information. I disagree with Neville on this one. The companies that most need to improve their About Page are the ones who are already established and getting a decent amount of web traffic. Posted by David Hunegnaw on 2014-04-08 07:37:36 Thanks for the comment, Craig. We want all of our partners to work with the same friendly face each time they bring us a new job.
At the end of your About Us page, include a link to your Contact page so visitors can take the next step in the buying process. Many people skim text, pausing just long enough to get the gist and determine its relevance to their needs. It might also help to show some images of you just to really reinforce the personal connection. My About page still needs work but is better than it would have been. These specifics have to reflect other branding and marketing efforts used by an ecommerce store owner.
At the very least, you can include high quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business. This relates to a general disagreement on its relative importance. What an About Us Page Should Be Your About Us page should be inviting and contain these elements: Share the company story Let the About Us page tell how the company got started. Maybe it was the day you first opened the business. The details you provide in your copy will make your claims more memorable and believable. After all, this is the one place you can and should sing your own praises. Another client is a commercial construction company.