. Think of the business case as your marketing or sales brochure for your idea. The next section offers up background information on the company and its business model, industry and competitors. The more you can avoid corporate jargon in your case studies, the better. Recommendations In this section, you make your recommendations for the project and how it is to be conducted. And further, where are your opportunities and maybe threats that you need to plan for? No two businesses are alike, and case studies vary widely in terms of. Using the information in steps 2 and 3, create an evaluation for this portion of your case study analysis.
Do you have evidence to support or refute your assumptions? Review the past marketing strategies and tactics, and make a note of which strategies produced the highest return on investment. Include what should be accomplished by implementing the proposed business case plan. Be comprehensive, and make sure they are in line with the previous analysis so that the recommendations fit together and move logically from one to the next. They get preoccupied with things like or and forget to leverage the narrative form that makes stories so compelling. It often seems like a big task to be told to analyze a case study and provide a solution. So now, think of the business case as your opportunity to package your project, your idea, your opportunity, and show what it means and what the benefits are and how other people can benefit. Include a recommendation for scheduled reexamination of the project status.
How to Write a Case Study Analysis: We suggest beginning by discussing and identifying central problems or questions. Often, as part of your course requirements, you will need to present your instructor with a written case analysis. Using the information you gathered in step one, continue by examining and making a list of the value creation functions of the company. Case Study Analysis due and no idea how to lay it out? Key Concepts What are the key concepts or ideas involved in the case? This section is where the real meat of the story is, and is often the longest of the three sections. Use these as a guide for writing the case analysis. When writing an initial business case the option appraisal is likely to contain a long list of options and will cover many possibilities.
For instance, the option appraisal section may summarise each option with the details contained elsewhere for reference. You will need to specify all contracts required for the project; name all managers and departments responsible for carrying out the project; and identify all risks to completing the project on time and contingencies for addressing those risks. When writing a business case study analysis, you must first have a good understanding of the. If you are still in doubt, and the offer a great description of how to analyze a case study. For example, the loss of brand identity as a problem faced by Starbucks. The final component in a case study is the benefit. EssayPro academic writers are professionals.
As such, be realistic about your goals. Social loafing is a reduction of individual effort that tends to occur when people work in groups. There is plenty of help when citing references and you can follow these , these , or these. Project Governance This section of the business case shows the reader how the project is structured and the different levels of decision-making. It is your business proposal. For example, students may be asked to create a case study as a final assignment or group project. After each objective, write a short statement stating the rationale behind the objective and include the analysis used to determine all metrics.
For this reason, your company should always be positioned as a helping hand that helped the real hero of the story — your client — overcome their obstacle. Again, companies are seeking for not only their project managers but their team members to have a better understanding of business and more of an idea business acumen. Aims - Think of it as a thesis statement. Results - The next point includes providing the results of your research. Both during, and after your initial business case brainstorming session, you should discuss potential solutions and plans with key personnel and management.
The recommendation for implementation is a brief restatement of compelling results of the cost-benefit analysis and a final statement that you believe the project should go ahead. Divide your objectives into two sections: one for short-term objectives and one for long-term objectives. We published ours in a few different forms. Therefore it should be used routinely for reference and not consigned to the shelf. This is why you have been encouraged to read the case study thoroughly before diving into the analysis. A case study introduction must provide adequate background information on the topic. Describe the project; articulate the project merits and why it is the best solution; outline the financial investment required and discuss any potential disadvantages; and include a summary of the reasons you are recommending the project.
It explains why the project represents the best, most cost-effective solution to the problem. We covered a lot of ground and may give the impression that the resulting business case is a large and unwieldy document. So, ready to write a case study that will leave your audience wanting more? Identify these factors and use them to write the first part of your marketing case analysis, which are your objectives. Typically, one or two people take on the duty of writing a business case. As the project continues a number of options will be rejected. Gathering as much information as you can will help you analyze why the solution worked or did not work.
Your vehicle situation isn't a shortcoming, but is an important obstacle to identify so you can address it with the relatively simple step of buying another van. Analyze the Results of the Solution Did it have the intended effect on the situation? Make sure the sections and subsections of your discussion flow logically and smoothly from one to the next. When to Use a Business Case The business case is needed when resource or expenditure on a project has to be justified. Begin Your Case Study By Summarizing the Situation and Why It Is Important What are the conflicts or risks in the given scenario? Identify your company's strengths and weaknesses. For example, your business may be expanding into the business-to-business sector in the following year, which represents a significant opportunity for growth for your company.
We introduce the protagonist of our story — the client — as well as the problems they are trying to solve. This can be a simple statement, but is best articulated with some research into the economic climate and the competitive landscape to justify the timing of the project. Once you have read through the case study, you need to determine the focus of your analysis. Include context for when and how the changes occurred: what was the process, and who were the main players? Then, you want to identify and layout your marketing strategy. This guide explains the format and content of a business case document and the processes involved in its creation.