EasyJet also uses the website as an aggressive tool. Therefore, it needs to ensure a growth in its network and fleet does not contribute to higher operating costs. Through the acquisition of , easyJet inherited nine Airbus A320 and six aircraft. To be able to build a successful company that will compete with arch rivals, your financial position must be very strong. You can reach out to me via LinkedIn or jk newstrategygroup.
This report undertakes a study of EasyJet e-marketing strategies and its implementation outlining its impact on EasyJet operations all together. Produce management is a form of risk management and for that reason, offers value. EasyJet has determined its website viewers as those on-line site visitors surviving in Europe requiring cheap, secure and comprehensive real-time travel without having to go through travel agents. EasyJet includes a comprehensive website with very good usability and structure that presents EasyJet services without the application of redundant graphics and advertisement which usually distracts guests. Dress code for its staff members was jeans and orange sweatshirts which reflected a casual yet fast-paced attitude. It works by reducing build-up of debris and reduces across the surface of the aircraft, thus reducing the fuel bill. The company can add more routes departure from different local airports such as Luton, Bristol to Romania and then add some routes which departure in other countries such as Paris to Romania.
Once Haji-Ioannou saw the results he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998—the first such website for a low-cost carrier in Europe. What started as innovation projects a few years ago have now entered into the phase of making them a reality. EasyJet has experienced a successful online business because of its e-market approach that aims to supply low priced no frills air transport. Has a minimal running cost due to the use of internet giving its customers the benefit of paying for local calls. A solution to curb higher fuel costs is to stock up large quantities of fuel in advance which will enable the company to avoid short term effects of price increases. With the acquisition of Go, the low-cost subsidiary of British Airways in 2002, easyJet became the biggest low-cost airline in Europe, overtaking rival Ryanair to the top position. Customers could make flight transfers, change titles, reschedule flight bookings, and request duplicate confirmation by e-mail and check in on-line.
It has 20 bases over Europe, the most significant one being London-Gatwick. As the person in charge of commercial performance of verticals such as easyJet products, inflight retail, partnerships and the easyJet Holidays offering, Middleton must constantly scrutinise the performance of existing products and think about where new opportunities will arise in the future. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats which have extra legroom. Most passengers wish to use this free offer on that day Easyjet, 2010. To reach a strategic verdict, the company has to initiate a market research on the size of diverse amalgamations of pricing and services. E-marketing strategy therefore consists of steps taken and treatment followed for marketing a brand through the web site. The idea of the value string is particularly useful in understanding an organisations proper capabilities since its specializes in value activities and the linkages between activities rather ran just resources.
The company also offers online check-in system for baggage with codes and buying tickets which is pretty convenient to customers Azureholidays, 2009. According to Wensveen 2007 the tremendous growth in airline has been achieved due to competitive pricing, market expansion, identifying new markets and adjustment of service to meet consumer demands. A good example is older persons who do not seem to grasp the utilization of computers. We want you to enjoy a relaxed and comfortable flight. In wide-ranging EasyJet strategy works well for the company. This option existed but for a much higher price than return tickets. The airports in other European cities such as Milan, Paris will cost a little more for these fees Easyjet, 2007.
Southwest have a fleet age of 14. Discovering Corporate and business Strategy - Wording and Situations. Exploring corporate strategy, Harlow: Pearson Lasserre, Phillipe, 2008 Global Strategic Management. It covers suitability, feasibility and acceptability well. But what exactly are the inner weaknesses endured by EasyJet? Being competitive means the ability to withstand the market demand, ability to supply and cater to the needs of customers that should be better comparatively to the others. It was a chance for the cluster members to hear about the issues and struggles being felt by fellow hospitality businesses and see if there was any advice they could add or take away.
. We also monitor the yield and load factor for every route and destination across our entire network to make sure each fare on each flight is set at the optimal level. Archived from on 28 January 2010. Easyjet basically was operating a particular type of aircraft until lately. Acceptability Low-fare airports with cost-benefit and more marketing opportunities. Flying with Emirates to one of over 125 destinations across 76 countries including Dubai, Singapore, Delhi, Bangkok, Sydney and Cape Town will earn you miles to make connecting across Europe on our network of 600 routes between 130 airports in over 30 countries more affordable.
It is further mentioned that marketing is a broader concept which includes all human activities in relation to the market which includes product planning and growth, buying and assembling, pricing and discounting, supply and selling, branding and packaging, standardization and grading, transportation and warehousing, promotion and advertising, financing and risk bearing, analysis of market in terms of its present and potential customers. . EasyJets overall cost management strategy uses low costs at each point in the value chain to lower costs. We never start these projects with the intention of keeping them to ourselves; we do it with the intention of helping to push the industry forward. It is neither like a science nor a profession and has been in its military form for ages. Distances are far too great for trains and cars on international routes to be considered an alternative to air travel. Divulging the entire breakdown price method prevents any hidden charges to customers when confirming their booking.
In view of such challenges, the exigency in the airways may not be met with current marketing strategy which needs to be revised and as such this study is essential which will help in assessing the different marketing strategy and arriving at specific marketing plan for Easy Jet Airlines, which offers low prices on its ticket, is considered apt for this study. How is the carrier preparing for these fleet changes from a maintenance perspective? EasyJet as well does promotion on newspaper by operating internet only promotion, giving special discounts to buyers who purchase online simply. The environmental point of view, i. In brief they render the low cost model unattractive for most business travellers. The essential requirement in virtually any e-marketing strategy is the company website which must be correctly formatted and designed, so as to give a good impression and entice users and so increase sales. Increasing fuel prices, economic crisis, natural disaster like volcano eruption resulting in ash clouds over most part of the Europe, conforming to environmental law to cut down carbon emissions, customer dissatisfaction, etc, are some of the issues that airline companies have to address in order to achieve their goals and objectives. It is not only negative to financial condition but also to reputation.
We aim to contact you within 7 — 10 working days to allow time for your posted item to get to us. Onboard sales are an important part of the airline's ; gifts such as fragrances, cosmetics, gadgets and easyJet-branded items are sold on board, as well as tickets for airport transfer services or train tickets. The hazards are in terms of fines and go up in expense of raw materials. This service offers free allocated seating including extra legroom , priority check-in, fast track security, speedy boarding and extra cabin baggage. Launching, adverts, sales and promotion are mostly done over the internet because this facilitates things and it enables people with busy schedules to meet up. This will require a frame of mind where technology in cost reduction is regarded as essential to survival.